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PR Daily News

Showcase your captivating visuals and virtual events
4 sierpnia 2020

Ragan’s Video, Visual & Virtual Awards will recognize the visual content that engaged audiences, as well as the most innovative virtual events. Don’t miss the Aug. 21 entry deadline.

The post Showcase your captivating visuals and virtual events appeared first on PR Daily.

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Evaluating DE&I? You’re probably doing it wrong
4 sierpnia 2020

What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization. In the unlikely event that you are actually measuring the outcomes of your diversity, equity and Inclusion (DE&I) efforts, chances are good you’re doing it wrong. In […]

The post Evaluating DE&I? You’re probably doing it wrong appeared first on PR Daily.

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Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity
4 sierpnia 2020

Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more. Hello, communicators: Following in the footsteps of several brands, Chipotle announced a new line of apparel and accessories, including clothing and tote bags dyed with “upcycled avocado pits from […]

The post Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity appeared first on PR Daily.

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ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards
4 sierpnia 2020

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. From campaigns around carbon neutrality and mental illness to road safety and transgender rights, this year’s winning organizations in PR Daily’s 2020 Corporate Social Responsibility Awards have a lot to take […]

The post ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards appeared first on PR Daily.

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Girl Scouts’ content director on the 3 questions every brand should ask their audience
4 sierpnia 2020

A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences. As the topic of racial justice has dominated recent headlines, many organizations are reflecting on how they can better engage stakeholders. For the Girl Scouts of the USA, being aware […]

The post Girl Scouts’ content director on the 3 questions every brand should ask their audience appeared first on PR Daily.

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What can be learned from New Zealand’s return to work
4 sierpnia 2020

The island nation is on the other side of its COVID-19 crisis, and has reopened its economy. Here’s what can be taken from the Kiwis’ restart. In just a short space of time, the COVID-19 pandemic unleashed seismic change in the way we work. And now, as staff tentatively return to workplaces, businesses are wondering […]

The post What can be learned from New Zealand’s return to work appeared first on PR Daily.

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5 tips to increase trust in the COVID-19 era
3 sierpnia 2020

With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will? Trust matters more than ever. COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. This is especially the case in social media, where misinformation is rampant. Here are […]

The post 5 tips to increase trust in the COVID-19 era appeared first on PR Daily.

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Microsoft eyes TikTok purchase, Men’s Wearhouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message
3 sierpnia 2020

Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more. Hello, communicators: Nature’s Way Alive shared a quote to serve as your Monday motivation: #MondayMotivation #Quote pic.twitter.com/ZNapWHn3Nc — Alive! (@feelaliveuk) August 3, 2020 Though comparing […]

The post Microsoft eyes TikTok purchase, Men’s Wearhouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message appeared first on PR Daily.

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How to identify and remedy 5 common errors in vertical lists
3 sierpnia 2020

Needless repetition underlies several of the missteps. Inconsistency is at the root of others. Using certain techniques will keep your bulleted elements fluid and concise. Employing vertical lists, which display related sets of words, phrases, or sentences entered on separate lines and marked with bullets (dots or other symbols), numbers, or letters to clarify the […]

The post How to identify and remedy 5 common errors in vertical lists appeared first on PR Daily.

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How to make sustainability a key part of your message
3 sierpnia 2020

One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience. With a growing desire to embody “purpose,” some organizations are taking a swing at actions to address climate change. According to data from the Pew Research Center, 63% of Americans say that climate change is affecting […]

The post How to make sustainability a key part of your message appeared first on PR Daily.

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