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PR Daily News

Quibi calls it quits, Hotels.com offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability
22 października 2020

Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more. Hello, communicators:        As organizations are shifting their Black Friday strategies, Hotels.com is offering a “socially distant Friendsgiving” that allows the winning consumer a week-long “escape from election week”: Friendsgiving on Zoom […]

The post Quibi calls it quits, Hotels.com offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability appeared first on PR Daily.

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5 lessons from The Preakness’ virtual press event
22 października 2020

With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access. When you can’t hold a presser or traditional media event because of public health concerns, you have to get creative. That was certainly the case for the team tasked with promoting this year’s […]

The post 5 lessons from The Preakness’ virtual press event appeared first on PR Daily.

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Why employee resource groups merit serious investment and support
22 października 2020

Empowering affinity groups can boost employee engagement, confidence and trust–and provide a long-term burst of momentum toward DE&I goals. Diversity and inclusion was always important, but now it’s hot, meaning that people are paying attention to it like never before. Senior executives are looking to diversify their teams and boards, while DE&I professionals are striving […]

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5 brands that struggle to connect with millennial consumers
22 października 2020

What’s driving the disconnect with younger audiences? Here are some underlying themes. They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of. Here are five of the […]

The post 5 brands that struggle to connect with millennial consumers appeared first on PR Daily.

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Don’t miss this Friday’s Employee Communications Awards deadline
21 października 2020

Ragan will showcase the best internal communications and remote work—and the Top Places to Work. Complete your entry by this Friday, Oct. 23, at 11:59 p.m. Central time.

The post Don’t miss this Friday’s Employee Communications Awards deadline appeared first on PR Daily.

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AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathay Pacific cuts 8,500 jobs
21 października 2020

Also: Podcast ads increase purchase intent, Snapchat adds 11 million users during Q3, Orkin crowns Chicago ‘rattiest city,’ and more. Hello, communicators:        Snapchat might not be brand managers’ social media darling, but don’t count it out. Snap’s shares rose 25% Wednesday morning after the company announced it racked up 249 million daily active users […]

The post AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathay Pacific cuts 8,500 jobs appeared first on PR Daily.

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How to use podcasts to reach essential internal audiences
21 października 2020

Whooshkaa CMO Noor Hammad shares how the popular digital audio format can be used to engage remote employees and make important messages stick. Podcasts are immensely popular—but that’s not biggest reason you should consider creating an internal broadcast for your organization. The big benefit of digital audio is the impact it has on listeners—and how […]

The post How to use podcasts to reach essential internal audiences appeared first on PR Daily.

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Smile Train’s Nijha Diggs shares the lessons of COVID-19
21 października 2020

What are the takeaways from WFH and the crises of 2020 that should be carried into the future? One PR pro weighs in. It’s been a challenging year—but there are some important lessons embedded in the challenges of COVID-19 and remote work. It’s forced many to reexamine their work/life balance, to deepen connections with work […]

The post Smile Train’s Nijha Diggs shares the lessons of COVID-19 appeared first on PR Daily.

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How storytelling builds trusted relationships
21 października 2020

Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.” How do you create a strong, consistent culture when your business is spread out to almost 30 countries? I’ve been asked this question often as APCO has grown. Over time, […]

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New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19
20 października 2020

 Also: HBO donates to Connecticut organizations after humorous ‘feud’ is settled, Disney+ adds content warning for racist depictions, Skittles offers socially distant costume, and more. Hello, communicators:         Danbury, Connecticut’s recent sense of humor brought fundraising and media coverage. Thank you, Danbury! We’re so happy we were able to come together and sort our shit […]

The post New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19 appeared first on PR Daily.

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