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PR Daily News

Walmart raises wages for 165,000 employees, Raytheon to cut 15,000 jobs, and TikTok banned from U.S. app stores
18 września 2020

Also: Amazon Music launches podcast offerings, Vitaminwater’s social media manager embraces memes, Mayo Clinic announces interactive COVID-19 tracker, and more. Hello, communicators: TikTok’s days in the United States are numbered, unless it can make a deal that satisfies the Trump administration in less than two months. On Friday, the administration said it’s banning Chinese-owned WeChat […]

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How to measure your DE&I efforts
18 września 2020

Avoiding vanity metrics, setting tactical goals and embracing qualitative feedback are key parts of evaluating your organization’s DE&I efforts. It’s been a few months since many organizations posted statements of support in the wake of the death of George Floyd. Now it’s time to start reporting some results. Diversity, equity and inclusion have become scorching […]

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7 relatable and hilarious ‘Onion’ headlines about social media
18 września 2020

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts. The Onion has been writing scathing, satirical headlines and articles for more than 32 years, but what’s on the cutting room floor far outweighs what ends up online. Ryan Shattuck, former senior social media […]

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Why communicators play an essential role in achieving DE&I progress
18 września 2020

Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic. As racial injustice and inequity is being exposed more fully in our society, professionals from all fields want to know how they can be part of the solution. To Pamela Morris, senior manager of […]

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3 tough challenges PR pros are facing amid COVID-19 uncertainty
18 września 2020

Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic. A career in public relations isn’t for the faint of heart. It’s a challenging, but exhilarating profession and for the majority of 2020, has come with additional pressure. A global pandemic. International demonstrations against social injustice. […]

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4 ways to network during COVID-19
17 września 2020

In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually. What once involved meeting for coffee or chatting at an industry event has turned into Zoom calls and LinkedIn messages. Communicators must still grow their network during COVID-19, but how can […]

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Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa
17 września 2020

Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more. Hello, communicators: Gretchen Goldman, research director in the Center for Science and Democracy at the Union of Concerned Scientists, tweeted a behind-the-scenes look at […]

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3 ways brands can support consumers’ mental well-being
17 września 2020

Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act. In a matter of months, the world and our behaviors have dramatically changed. In the midst of a pandemic and protests in our streets, our physical and mental health is a top priority: maintaining it, protecting it and (for […]

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4 changes in advertising that communicators should know
17 września 2020

With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape. The ever-evolving healthcare, political and social landscape are changing the way people are living their lives across the world. It has also changed the way […]

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Enabling purpose-driven culture during the COVID-19 pandemic
16 września 2020

Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities. As a global pharmaceutical company headquartered in Tokyo, Japan, we saw first-hand the gradual shut down of business as the COVID-19 pandemic began to evolve from China, to Japan, then Italy, […]

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