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PRAG dba o jakość komunikowania poprzez dbałość o warsztat językowy, a także dokładne prezentowanie opinii stron.

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PR Daily News

Why and how to craft an internal comms crisis plan
23 sierpnia 2017
When disaster or a seismic change hits your organization, your first thought might be to calm customers, but don’t overlook your staff. They need reassurance—and can help with messaging. ...›

6 ways PR pros can pull off an effective press conference
23 sierpnia 2017
Reaching multiple journalists at once delivers immediacy and significance surrounding your news event, in addition to covering your topic thoroughly. Follow these guidelines. ...›

Why you should target potential clients at a Ragan event
23 sierpnia 2017
Event sponsors make lasting connections with target audiences at Ragan’s popular PR, marketing and corporate communications conferences. ...›

Influencer (r)evolution
22 sierpnia 2017
Using luminaries and kitschy characters to increase sales and brand cachet was around long before Instagram, but social media is taking this tactic to new heights. ...›

Report: Top 10 most- and least-trusted industries
22 sierpnia 2017
Consumer confidence waxes and wanes based on organizations’ past actions, current events, perceived brand images and more. Here’s what you can do if your company is near the bottom. ...›

4 common media interview myths
22 sierpnia 2017
Here’s how you can overcome these oft-heard misconceptions and put yourself on a path to shine on camera and at the microphone. ...›

How good PR waxes and wanes around the eclipse
22 sierpnia 2017
From a ‘blackout sale’ to a special donut glaze, many brand managers are taking advantage of the cosmic event. However, some organizations seem star-crossed in their promotional efforts. ...›

Younger users fleeing Facebook for Instagram and Snapchat
22 sierpnia 2017
An eMarketer report increased its growth predictions for the mobile- and visual-focused platforms, so adjust your efforts accordingly. ...›

Don’t be the James Franco of health care communications
22 sierpnia 2017
Stop acting like a dilettante at work. Focus on what you do best. ...›

6 stories not worth a pitch
22 sierpnia 2017
Don’t risk losing goodwill and damaging your credibility by mindlessly sending personnel announcements, website launches, product updates or your company newsletter. ...›