Kontakty z mediami

Relacje z mediami kształtują się pod dyktando nowoczesnych rozwiązań telekomunikacyjnych. Wydarzenia relacjonują
i komentują dziennikarze, blogerzy, ale także uczestnicy list dyskusyjnych, forumowicze. Telewizja internetowa, chat czy wideokonferencja szybciej zakorzeniły się w rzeczywistości,
niż w słowniku języka polskiego.

Przekaz musi dotyczyć wyłącznie istotnego zdarzenia.
Tylko taka informacja nabierze rozpędu w eterze, internecie
i papierowym wydaniu.

Współpraca z redakcjami jest możliwa dzięki dobremu warsztatowi językowemu oraz rozumieniu potrzeb dziennikarzy.

Oczekiwania klientów PRAG i oferta agencji skupiają się
na poniższych obszarach:
- wyodrębnienie grup odbiorców przekazu,
- przygotowanie i dystrybucja materiałów prasowych,
- monitoring mediów i ewaluację,
- funkcja rzecznika prasowego,
- przygotowanie i prowadzenie wydarzeń medialnych.

PRAG dba o rzetelny przekaz poparty faktami. PRAG umożliwia weryfikację podanych przez siebie informacji poprzez dostęp do pierwotnych źródeł komunikatu.

Daj się poznać i poznaj PRAG.

     
PR Daily News

5 tips for taking care of yourself as a PR pro during COVID-19
14 lipca 2020

The disruption of the COVID-19 pandemic has made a stressful profession even more tough. Here’s how to protect your sanity. Even without a pandemic, the role of a PR professional is stressful enough. Last year, a study painted a grim reality for the PR industry: Nine in 10 professionals struggle with mental health, 60%  have […]

The post 5 tips for taking care of yourself as a PR pro during COVID-19 appeared first on PR Daily.

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Deadline next Friday: PR Daily’s Content Marketing Awards
14 lipca 2020

Showcase your outstanding content marketing campaigns and projects. Don’t miss the July 24 entry deadline.

The post Deadline next Friday: PR Daily’s Content Marketing Awards appeared first on PR Daily.

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Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites
14 lipca 2020

Also: TSA and other organizations jump on #NationalTapeMeasureDay, Johnnie Walker will come in paper bottles, Hostess solicits brownie names, and more. Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. Not to be discouraged, TSA jumped at the opportunity to highlight its social distancing […]

The post Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites appeared first on PR Daily.

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The importance of solid messaging and storytelling
14 lipca 2020

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. When else do you get to compare and contrast the comms strategies of every public and private sector organisation at the same time? It’s changed […]

The post The importance of solid messaging and storytelling appeared first on PR Daily.

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61% of workers report witnessing discrimination in the workplace
14 lipca 2020

However, when it comes to their own organizations, workers are much less-likely to acknowledge a problem with racism. The majority of workers in the U.S. (61%) say they have experienced discrimination, either personally or as a witness. So, many in the workplace are keenly aware of problems related to racial justice, diversity and inclusion in […]

The post 61% of workers report witnessing discrimination in the workplace appeared first on PR Daily.

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How extroverts can become allies for introvert-friendly workplaces
14 lipca 2020

Here’s how to lift a voice for those in your organization who prefer to listen than speak. How are extroverts, who gain energy by being with people, going to endure without the social aspects of the workplace? [RELATED: Earn recognition for your content that captivated audiences] Surprisingly, many are finding that they’re more than coping: They’re […]

The post How extroverts can become allies for introvert-friendly workplaces appeared first on PR Daily.

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Report: Employees say racism is a problem—but not at their own organization
14 lipca 2020

A new survey reveals that while many admit that racism is a structural problem in the working world, they are less likely to recognize it within their own workplace. The majority of workers in the U.S. (61%) say they have experienced discrimination, either personally or as a witness. So, many in the workplace are keenly […]

The post Report: Employees say racism is a problem—but not at their own organization appeared first on PR Daily.

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Why project-based work could be the answer in tight economic times
14 lipca 2020

With belt-tightening and plenty of uncertainty, working with an agency partner on bite-sized projects can help keep you moving toward your communications objectives. During these challenging times, many businesses must make the most out of dwindling resources. Limited marketing and communications budgets make it difficult for comms pros to design the high-impact programs they’d like […]

The post Why project-based work could be the answer in tight economic times appeared first on PR Daily.

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Announcing Ragan’s Video, Visual & Virtual Awards
13 lipca 2020

Earn recognition for your captivating visuals and unique virtual events. The entry deadline is Friday, Aug. 21.

The post Announcing Ragan’s Video, Visual & Virtual Awards appeared first on PR Daily.

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How to get crucial data from your media list
13 lipca 2020

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age. When I began my career in public relations in 2004, the act of building a media list was an isolated one. The output was limited to a list of names on a spreadsheet, which was stored […]

The post How to get crucial data from your media list appeared first on PR Daily.

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